Fossil Fuel Ads Make Us Sick

The Fossil Fuel Ads Make Us Sick campaign is inspired by the physician-led campaign against tobacco advertising, but centers on another, even more serious public health threat: fossil fuels. 

Just like cigarette-smoking, fossil fuels have significant impacts on health: air pollution from the burning of fossil fuels is one of the leading causes of premature mortality in Canada, and children who live in homes with gas stoves have similar risk of asthma as children living with a smoker. Fossil fuels also cause climate change, which affects the health of Canadians through heat waves, food insecurity, respiratory problems from wildfire smoke, increased infectious diseases from pests, disruptions to healthcare infrastructure and services and more. These impacts will only increase as climate change worsens.

CAPE doctors are calling for a ban on all fossil fuel advertising in the name of public and planetary health. 

The campaign launched on Clean Air Day, June 8th 2022, with an open letter to federal Ministers signed by 35+ organizations representing over 700,000 health professionals voicing support for an ad-ban. 

CAPE’s campaign is the first fossil fuel ad-ban campaign in the world led by health professionals, and it is supported by a broad coalition of Canadian health, environmental, parent, and cultural groups. It joins other campaigns around the world targeting fossil fuel ads, which have led to successful bans in Amsterdam and France.

Read about the health impacts of fossil-fuel pollution and deceptive advertising:
Fossil-Fuel Pollution is Killing Canadians and Big Oil is Lying About It


What We’ve Been Up To
Bill C-372

The Fossil Fuel Advertising Act: On February 5th, 2024, NDP MP Charlie Angus tabled Bill C-372, the first federal legislation to address the harms of fossil fuel advertising. CAPE staff, health professionals, and a parent advocate spoke alongside MP Angus in support of this bill for the sake of our health and the environment.

Ad Ban at Ottawa City Council

Alongside our federal work, CAPE’s Ad Ban Campaign supported environmental and community organizations in Ottawa to push for a fossil fuel advertising ban in city facilities. Find out more and read our health letter, signed by 11 organizations, here.

Greenwashing Toolkits

Learn about the greenwashing tactics of the fossil fuel industry, and take action to report greenwashing you see with our new toolkits:



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